Sec. I. Starting your business
ch. 2 Choosing the right business
ch. 3 Buying an existing business
ch. 4 Understanding your potential market
ch. 5 Calculating your start-up costs
ch. 6 Writing a winning business plan
ch. 7 Structuring your business
ch. 8 Get your business funded
ch. 10 Location, location, location
ch. 12 Products and inventory
ch. 13 Savvy pricing strategies
ch. 14 Selecting the right franchise
ch. 15 Secrets of franchise success
pt. IV Home-based businesses
ch. 16 The home-based business
ch. 17 Successful home-based business strategies
pt. V Business on a shoestring
ch. 18 The shoestring entrepreneur
ch. 19. Marketing on a shoestring
Sec. II Running your business
pt. I Small business in the twenty-first century
ch. 21 The Green business
ch. 26 Get a handle on taxes
ch. 29 Training and motivating your staff
ch. 30 Exemplary customer service
ch. 31 Negotiate like a lawyer
ch. 34 Managing your technology
ch. 35 Mobility I: small office mobility
ch. 36 Mobility II: mobile mania
ch. 37 Small business software
Sec. III Growing your business
pt. I Advertising and marketing
ch. 38 Basic advertising strategies
ch. 40 Advanced marketing and advertising
ch. 41 Creating your website
ch. 42 E-business essentials
ch. 43 Advanced E-marketing
ch. 44 Social media overview
ch. 45 Facebook for business
ch. 47 Link in with Linkedln
ch. 48 Videos and YouTube
ch. 49 Groupon and other deal-of-the-day websites
ch. 50 Developing new channels and multiple profit centers
ch. 51 Secrets of sales superstars
pt. V Strategies for small business success
ch. 54 Small business success secrets
ch. 55 The Visionary small business
Appendix A How I became an entrepreneur
Appendix B Sample business plan